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9 August 2022

10 Of The Best Makeup Brands In India That Are Trending In 2022

 10  Of The Best Makeup Brands In India That Are Trending In 2022

Shopping for makeup can be overwhelming due to the abundance of options in front of you. With the arrival of a horde of new makeup brands in the Indian market, it has gotten a lot harder to pick out makeup (but we aren’t complaining!). So, we have compiled a list of 15 of the most popular makeup brands available in India that are having a hot moment right now, thanks to their exciting and innovative products. If you need help deciding what makeup to invest in, we’ve got you covered with brand new essentials down below. Keep reading to find out more.

Importance Of Choosing The Right Makeup

Before we move on to our round-up, here’s something you need to know: choosing the right brand of makeup is a big decision you make for yourself. The skin on your face is especially delicate, and if you want to look after it well, you will have to invest in quality cosmetics. Also, if you are strongly against animal testing, you should steer clear of brands that test on animals.

These 10  brands have launched a whole range of makeup, from lipsticks and foundations to primers and bronzers. We hope to make choosing makeup easier for you as we have listed the best brands and the best makeup products they have to offer. Let’s have a look at the list now, shall we?

10 Of The Best Makeup Brands In India

1. M.A.C

M.A.C entered the makeup scene in 1984 in Toronto, and it has been a part of Estee-Lauder Companies since 1998. Initially, the company only made products for makeup artists and models, but it gradually transformed from a niche brand into one of the biggest global makeup brands to exist.

M.A.C is also one of the most socially conscious brands with initiatives like Cruelty-Free Beauty and Back to M.A.C Recycling. It has raised more than $86 million towards charity since 1994 with its sale of products under the ‘Viva Glam’ range.

2. L’Oreal

L’Oreal happens to be one of the most esteemed drugstore brands in the world. This French cosmetic company founded in 1909 is the largest in the world with its headquarters in Clichy. It has also been named as one of the world’s most ethical companies more than once. Besides makeup, it specializes in skin care, hair care, and perfume.

Deepika Padukone is the global ambassador of L’Oreal, and she is the fifth Indian woman to join the list of spokespersons for this brand.

3. Lakmé

Lakmé is owned by Hindustan Unilever and is the top-ranking makeup brand in our nation. It was founded in 1952 because Prime Minister Jawaharlal Nehru was concerned about women paying for foreign exchange on cosmetics. JRD Tata agreed to manufacture these products locally. Later, Tata sold off his stake to HUL, and the company rapidly grew from there.

This company is the title sponsor of the Lakmé Fashion Week. It offers a wide range of products, and its basic line is within reach of the average Indian woman. Since it keeps innovating, it now has new lines, such as Absolute and 9 to 5, which offer high-end, premium products.

4. Maybelline

Maybelline is one of the most popular makeup brands in the world and a subsidiary of L’Oreal. The interesting thing about it is that it was started back in 1915 by a 19-year-old entrepreneur, Thomas Lyle Williams, when he saw his sister using Vaseline, coal, and ash for her eyebrows. The century-old company’s headquarters is in New York, and it is recognized all around the world for its quality and innovative products.

5. NYX

NYX’s success story is pretty awesome. This makeup brand was founded by 25-year-old Toni Ko in a tiny 600 square feet apartment in California, all thanks to a loan she took from her parents. It had a pretty humble beginning and was named after Nyx, the Greek goddess of the night. In 2014, the company was taken over by L’Oreal when Toni decided to sell it for a whopping $500 million.

NYX has a whole bunch of interesting products that include lip creams, eyeliners, foundations, and other essentials.

6. Bobbi Brown

Bobbi Brown is finally available in India, and we’re filled with awe! This prestigious global beauty brand was founded in 1991 by the makeup artist-turned-entrepreneur, Bobbi Brown. The company was taken over by Estee Lauder in 1995 due to its massive success.

This luxury brand offers the best quality when it comes to makeup. An interesting fact about it is that its Long-Wear Gel Eyeliner sells more units globally than any other Bobbi Brown product, with two sold every minute!

7. Color bar

Color bar is one of India’s leading makeup brands. Launched in 2005, its facilities are spread across India, France, Germany, Italy, Greece, and the Middle East. It has an extensive collection of makeup for lips, eyes, nails, and skin. This brand has won several awards for its innovative products, such as Retailer of the Year Award, 2017 and the Femina Beauty Award for its primer and nail polish.

8. L.A. Girl

L.A. Girl was founded in 1985, and their ethos – premium quality, on-trend, and innovative beauty products – stands strong! The brand is trending hard out here, especially because of its fantastic concealer range and makeup setting spray. This is one brand that caters to the needs of everyone. Whether you are a makeup pro or an inspired novice – there’s something for everyone.

9. Avon

Avon is available in over 100 countries. It offers a variety of makeup products and a whole bunch of fragrances, skin care, and hair care products. This innovative brand was founded in 1886 and has led the industry with its award-winning breakthrough products for a while now.

10. The Body Shop Matte Lip Liquid

The Body Shop swears by one dictum: beauty inspired by nature. This England-based brand was founded in 1976. It currently has a range of over 1000 products, and it sells across 3,000 franchised stores around the world in over 66 countries. Its products are cruelty-free and not tested on animals.

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